Published by Shannon Miller
(Hearing Health Foundation)
Most of us have seen the advertisements for those ostensibly cutting-edge headphones. As the camera slowly pans over sleek finishes, the bass pounds through inarguably hype music to emphasize the product’s pristine sound, offering an experience so immersive— or, well, loud—that one can only succumb to the moment. Sounds like the dream, right?
Well, it could be… for about 15 minutes. After that, the Hearing Health Foundation (HHF)—a nonprofit organization that promotes hearing health through research and advocacy—says that the same high decibel level that electronic brands champion can cause lasting, irreparable damage to our ears. For its latest campaign, the HHF presents highly coveted headphones as the potential hearing grenades they can become in ill-informed hands.
Made in collaboration with Chicago-based creative agency The Escape Pod, the “Keep Listening” campaign will target transit commuters in New York, San Francisco and Chicago with out-of-home ads while using digital and TV spots to spread the message worldwide....
Read the full article on AdWeek here.
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